Sapporo Market & Seafood Brunch Tour: Taste Hokkaido’s Freshness

Fresh seafood tastings, hand-crafted sushi, creamy dairy treats, and a touch of local history come together in this half-day Sapporo experience. This tour is designed to help you discover the depth of Hokkaido’s food culture in a short amount of time. Sapporo is known for its incredible natural ingredients—from ocean harvests to rich farmland—and this route lets you taste each element in a meaningful order. You’ll start at Nijo Market, where you can enjoy just-caught seafood and truly feel the region’s culinary heartbeat. Then, at a cozy sushi shop in Tanukikoji, the same ingredients you saw at the market are transformed into delicate nigiri right in front of you, giving you a firsthand look at Japan’s sushi tradition. Afterward, you’ll try buttery Hokkaido potatoes and dairy-rich sweets that highlight the island’s agricultural heritage. The tour wraps up at the Sapporo Clock Tower, where you’ll learn about Hokkaido’s pioneering past and how its history shaped today’s diverse food culture. This experience is perfect for travelers who want to explore Hokkaido efficiently, first-time visitors eager to try local specialties, food lovers who adore seafood and sushi, families or small groups who prefer a short walking distance, and anyone with only half a day to spare. All foods are included, and a local Japanese guide accompanies the tour, so there’s no need to worry about language or navigation. With a small group size, it’s easy to ask questions, make requests, and enjoy a relaxed atmosphere—ideal even for those new to Sapporo or Japanese cuisine.