8 Best Okachimachi Jewelry Shops 2026 Tokyo's Wholesale Diamond & Gold District
Okachimachi is a hidden gem that most tourists don't know about - even some Tokyo locals have never visited this neighborhood. However, it's actually an incredibly charming area that has gained a quiet reputation as a spot to buy jewelry at great prices. In this article, I'll let you in on my secret list of recommended jewelry shops that I've been keeping to myself until now.
Okachimachi is also appealing as a base for sightseeing, given its proximity to Ueno and Asakusa. My perfect itinerary involves shopping in Okachimachi during the day, exploring Asakusa's tourist spots, and then bar-hopping in Ueno at night.
However, it can be challenging for tourists to deeply understand Asakusa's culture or find those beloved local izakayas in Ueno that only residents know about. That's why I recommend taking a tour with a local guide. Magical Trip offers several tours, including one that was ranked #1 on TripAdvisor among all tours in 2024.
For those visiting Okachimachi, I recommend the "Asakusa Cultural Walk & Matcha Making Tour" where you can learn about history and traditions while having fun in Asakusa, the "3-Hour Tokyo City Highlights Sunset Bike Tour," and the "All-You-Can-Drink Bar Hopping Tour in Ueno" which takes you to izakayas beloved by locals.
If you're planning to visit Okachimachi, make the most of your Tokyo experience by joining these tours!
If you sign up for a night tour of Ueno, check out the highlights of Ueno's planned nightlife below as well.
You can also find recommendations for nightlife in Ueno outside of Ameyoko for bar hopping.
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Introduction
Okachimachi Station is located next to Ueno Station, making it just a one-minute train ride away. Even on foot, it's only about a 6-minute walk, which is why many visitors explore both areas together.
Okachimachi is renowned as Japan's only wholesale jewelry district where you can purchase high-quality jewelry at reasonable prices. The area is bustling with jewelry professionals, precious metal experts, and wholesalers, attracting both industry buyers and regular shoppers seeking high-quality jewelry.
In this guide, we'll introduce you to the jewelry stores in Okachimachi, considered among Tokyo's finest.
Check out the video below, filmed by a Magical Trip guide, to get a better idea of what the jewelry shops in Okachimachi are like.
What is Okachimachi, Tokyo's Premier Jewelry Wholesale District?
Located in Taito Ward, Okachimachi is famous as Japan's only specialized jewelry wholesale district.
During the Edo period (1603-1868), the Okachimachi area was known for its large geisha population and craftsmen who made decorative items for hair ornaments and kimonos. After 1868, with Japan's opening to the world, Western cultural influences brought jewelry and accessories to the area.
Post-1945, as American soldiers began selling accessories in the nearby Ameyoko market, Okachimachi established itself as a center for jewelry wholesale and repair services. Today, approximately 80% of Japan's jewelry-related businesses, manufacturers, and wholesalers are concentrated in Okachimachi, attracting buyers and shoppers from across the country.
Okachimachi's Jewelry Street Extends East of JR Okachimachi Station
The east side of JR Okachimachi Station hosts a large wholesale district with numerous jewelry shops and specialized vendors. The surrounding streets are named after precious stones: "Jade Avenue," "Diamond Avenue," "Ruby Street," "Sapphire Street," and "Emerald Avenue."
These streets feature a wide variety of shops, from general jewelry stores to specialized shops dealing in diamonds, pearls, and chains. Many stores offer custom-made jewelry services, making it perfect for creating a unique accessory as a travel memento.
Can You Really Find High-Quality Jewelry at Reasonable Prices in Okachimachi?
Okachimachi features a mix of wholesale and retail businesses. While some wholesale shops are exclusively open to industry buyers, many wholesale companies have recently opened retail operations, allowing general customers to purchase quality jewelry at prices lower than standard retail.
Many shops offer discounts from regular prices, so it's worth comparing different stores to check both quality and pricing to find hidden gems in this unique jewelry district near Ueno.
How to Get to Okachimachi Jewelry District
The jewelry district in Okachimachi is concentrated on the east side of JR Okachimachi Station. Once you step through the station's east exit, you are immediately at the edge of the jewelry district.
By Train
JR Yamanote Line / Keihin-Tohoku Line Okachimachi Station (direct access, east exit)
- From Tokyo Station approx. 15 minutes on the Yamanote Line
- From Shinjuku Station approx. 20 minutes on the Yamanote Line
By Subway
- Tokyo Metro Hibiya Line Naka-Okachimachi Station
- Tokyo Metro Ginza Line Ueno-Hirokoji Station
- Toei Oedo Line Ueno-Okachimachi Station
All three subway stations are within walking distance of the jewelry streets and are interconnected through a shared underground passage, making them a practical option on rainy days as well.
Access to 3 Jewelry Streets in Okachimachi
The streets of the jewelry district run parallel to each other on the east side of the railway.
- Sango (Coral) Street — the street immediately east of the station, running alongside the tracks; also known as Okachimachi Ekimae-dori
- Ruby Street — one block east of Sango Street
- Sapphire Street — one block east of Ruby Street
These three streets form the heart of the retail jewelry experience in Okachimachi, lined with shops ranging from wholesale-direct storefronts to boutique jewelers specializing in diamonds, pearls, and colored stones.
Weaving through the broader 3-chome and 5-chome areas that flank the station on both sides, you will also find a network of smaller lanes named after precious stones — among them Diamond Street, Emerald Street, Garnet Street, and Jade Avenue.
These gem-named alleyways are home to manufacturers, wholesalers, and specialty dealers, and exploring them on foot is part of the appeal of a visit to Okachimachi. Even window-shopping along these streets gives a real sense of the scale and variety of what Japan's only dedicated jewelry wholesale district has to offer.
Okachimachi vs Ginza: Where Should You Buy Jewelry in Tokyo?
If you are looking to buy jewelry in Tokyo, the two areas we recommend first are Okachimachi and Ginza. Both are shopping districts with a large concentration of jewelry stores.
Okachimachi is home to an area called "Jewelry Town Okachimachi," located on the east side of JR Okachimachi Station, where jewelry wholesalers and specialty shops are clustered together. One of its biggest draws is the ability to find jewelry at wholesale prices, well below standard market rates.
Because gems flow in directly from manufacturers and wholesalers from all across Japan, the selection is overwhelmingly vast. As highlighted in the Okachimachi Jewelry Shop Guide 2026, you can find pieces across every price range — from accessible items under ¥30,000, to mid-range options, all the way up to high-end jewelry exceeding ¥1,000,000.
Ginza, on the other hand, is Tokyo's premier luxury shopping district. Established department stores line its streets alongside flagship stores of renowned jewelry brands and bridal jewelry specialists.
These lavishly appointed boutiques carry signature pieces representative of each brand. While fashion jewelry under ¥30,000 is available, the focus is firmly on high-end pieces exceeding ¥100,000.
For those who want to assess the true value of a stone or purchase jewelry at wholesale prices while keeping costs down, Okachimachi is the place to go. If you prefer to shop in an upscale, glamorous setting while receiving first-class service, Ginza is the right choice for you.
Okachimachi Jewelry Shops Overview & Price Comparison
| Jewelry Shop | Overview | Recommended for |
|---|---|---|
| GALA JEWELRY Okachimachi Main Store | A direct manufacturer retailer offering high-quality jewelry at reasonable prices. Their lineup spans diamonds, colored stones, pearls, and precious metal pieces, with custom-made orders and after-purchase services available. | Best for those who want to compare a wide range of jewelry while prioritizing quality |
| Jewelry IMON Okachimachi Store | A gold and platinum specialist with a strong selection of Kihei chain designs in various patterns and lengths. Bridal rings are also available. | Best for those looking for simple yet refined metal jewelry or chains |
| Ryutsu Main Store | Stocks a wide range of items — diamonds, platinum, gold, birthstone jewelry, and more — at wholesale prices. Knowledgeable staff are happy to help based on budget and preferences. | Best for first-time jewelry buyers or those who want personalized advice based on budget and purpose |
| Jewelry TSUTSUMI Okachimachi Store | Focuses on trend-conscious fashion jewelry, with many items under 10,000 yen and a wide range of gold color options including pink, white, and yellow gold. | Best for those who want to enjoy jewelry casually or treat accessories as a fashion statement |
| SATO Jewelry Main Store | Over 4,500 items available at 30–80% off regular prices. Services include repairs, modifications, pearl restringing, and custom orders — even for jewelry bought elsewhere. | Best for bargain hunters who want to browse a huge selection, and also convenient for travelers needing jewelry repairs |
| Kawahara Jewelry Okachimachi Store | Specializes in buying precious metals and jewelry, while also selling pre-owned pieces and loose stones. Their buying service covers glasses and ornaments containing precious metals as well. | Best for those looking to sell jewelry, shop for second-hand pieces or loose stones, or get emergency repairs while traveling |
Which Jewelry Store in Okachimachi Is Right for You? Our Top Picks Based on Your Needs
Okachimachi is home to a countless number of wholesale jewelry dealers and directly operated stores run by jewelry makers. Wandering through the wholesale district to discover shops that catch your eye is part of the fun, but if you prefer to shop efficiently, it is a good idea to clarify what you are looking for and decide in advance which stores you want to visit.
For those looking for diamond products, GALA JEWELRY Okachimachi Main Store — one of the larger shops in Okachimachi — comes highly recommended. You can also find diamond products in a wide range of sizes, quality grades, and price points at Ryutsu Main Store, from small stones to large ones. Ryutsu also carries an excellent selection of gold and platinum pieces, so be sure to check it out as well.
Okachimachi Jewelry Shop Guide 2026: the area also has recycle shops handling vintage jewelry and specialty stores dedicated to antique jewelry. You will find plenty of shops that can cut and set loose stones into finished jewelry on the spot, as well as stores that offer jewelry reform services.
| Needs | Best Shop | Reason for Recommendation |
|---|---|---|
| Want diamond products | GALA JEWELRY Okachimachi Main Store | A large flagship store representing Okachimachi's jewelry scene. With an atmosphere of refined luxury, the shop carries an extensive range of pieces — from small, approachable diamond items to premium certified diamond jewelry with appraisal certificates. |
| Want gold or platinum products | Ryutsu Main Store | A well-known shop widely regarded as the go-to destination for gold and platinum products. With an overwhelming inventory and the majority of items available at wholesale prices, it offers exceptional value for money. |
| Want accessories featuring pearls or similar decorative elements | Otsuki Pearl (Moon Label) | A directly operated store by a pearl manufacturer. The shop handles high-quality pearls, including Akoya pearls, with rigorous appraisal standards. |
| Want to purchase brand-name items at a great deal | Ginza Paris Okachimachi Store | A popular Okachimachi shop specializing in the resale of brand-name jewelry. You can find vintage jewelry from a wide range of brands. |
| Want rare or one-of-a-kind jewelry | Kawahara Jewelry Okachimachi Store | A hidden gem dealing in antique jewelry. Here you can discover rare, one-of-a-kind antique pieces spanning several decades. Jewelry reform services are also available, allowing you to order a completely personalized piece of your own. |
6 Highly Recommended Jewelry Shops in Okachimachi (Ueno's Neighbor)
GALA JEWELRY Okachimachi Main Store
GALA JEWELRY's Okachimachi flagship store is a direct retail outlet of a well-established manufacturer that receives numerous orders from jewelry shops and department stores across Japan.
Custom-ordered jewelry is carefully crafted by skilled artisans in their own factory. They also offer excellent after-purchase services, including repairs and maintenance.
The spacious store features an extensive lineup of products, including various types of diamond jewelry such as wedding and engagement rings, as well as colored stones, pearls, and metal jewelry crafted with precious metals and gold.
Leveraging their status as a direct manufacturer, they offer reasonable prices, making high-quality pieces accessible to customers.
Store Information:
- Address: GOSHO Headquarters Building, 5-21-14 Ueno, Taito-ku, Tokyo
- Hours: 11:00-19:00
- Holidays: Open year-round (except New Year's holidays)
- Phone: 03-3836-3030
- Official Website: https://gala-okachimachi.com/
- Official Instagram: https://www.instagram.com/gala_okachimachi/
- Official X: https://x.com/jewelry_gala
Recommended Items GALA JEWELRY Okachimachi Main Store Offer
Budget (~¥30,000):
Re-used jewelry and in-house manufactured jewelry sold at Alagin, the jewelry select shop located on the first floor, are highly recommended. You can find great deals on high-quality rings and necklaces made with K10 or K18 gold for under ¥30,000.
Mid-range (¥30,000–¥100,000):
Single-diamond K18 necklaces are a standout option in this range. This price tier offers the widest selection, with plenty of earrings featuring small diamonds, rings, and color stone jewelry in K18 or platinum to choose from across a rich lineup.
Premium (¥100,000+):
This is where you will find GALA JEWELRY's main offerings: engagement rings and wedding bands. Pairs featuring certified diamonds and durable platinum crafted in-house are available from around ¥150,000 to ¥300,000.
- Address: GOSHO Headquarters Building, 5-21-14 Ueno, Taito-ku, Tokyo
- Hours: 11:00–19:00
- Closed: Irregular holidays
- Phone: 0338363030
- Official website: http://gala-okachimachi.com/
Jewelry IMON Okachimachi Store
Jewelry IMON Okachimachi Store specializes in gold and platinum jewelry. They offer a wide range of products including necklaces, rings, and bangles made with high-quality gold and precious metals.
They are particularly known for their extensive selection of "Kihei" chain designs, offering various patterns and lengths. These jewelry chains, though simple in design, beautifully capture and reflect light while maintaining a distinct sense of elegance.
The store also sells bridal rings. If you're looking for rings made with premium precious metals rather than just gemstones, this store is worth visiting.
Store Information:
- Address: 5-26-16 Ueno, Taito-ku, Tokyo
- Hours: 10:30-19:00
- Phone: 03-5826-8818
- Official Website: https://www.imon.jp/gold/shopokachimachi.html
- Official Instagram: https://www.instagram.com/jewelry_imon/
Recommended Items Jewelry IMON Okachimachi Store Offer
Budget (~¥30,000):
At IMON, a shop renowned for its high-quality metal accessories, you can find simple, refined pieces that are true to the brand's identity. Slim platinum chain necklaces and K18 gold pendant tops are particularly recommended.
Mid-range (¥30,000–¥100,000):
IMON's signature Kihei chain necklaces and bracelets are available in a rich lineup. Made with certified high-quality K18 gold and platinum, these pieces are popular not only for their craftsmanship but also for their strong asset value.
Premium (¥100,000+):
You can find Kihei accessories with even greater asset value, such as pieces weighing 20g or more, multi-faceted cuts of six sides or above, and double-chain designs. Pure gold coin pendants are also popular — including uniquely Japanese coins engraved with traditional motifs like dragons and zodiac animals.
- Address: 1F, 5-26-16 Ueno, Taito-ku, Tokyo
- Hours: 10:30–19:00
- Closed: Irregular holidays
- Phone: 0358268818
- Official website: https://www.imon.jp/jewelry/
Ryutsu Main Store
Identifiable by its red signboard, Ryutsu Main Store offers a diverse range of products at industry prices, including diamonds, platinum, gold, bridal rings, and birthstone jewelry.
Staff members with extensive jewelry knowledge help customers find the perfect piece based on their budget, design preferences, and intended use. Even first-time buyers of luxury jewelry can shop with confidence.
The store is perfect for those who want to browse and consider various items, from gorgeous designs to everyday pieces.
Store Information:
- Address: 5-22-5 Ueno, Taito-ku, Tokyo
- Hours: 10:30-19:00
- Closed: Thursdays
- Phone: 03-3831-3377
- Official Website: https://www.ryu-tsu.co.jp/
- Official Instagram: https://www.instagram.com/ryutsu_jewelry/
Recommended Items Ryutsu Main Store Offer
Budget (~¥30,000):
Small diamond earrings and necklaces featuring stones of 0.2 carats or less are highly recommended. As featured in the Okachimachi Jewelry Shop Guide 2026, Ryutsu offers brilliance-focused cut diamonds at remarkably low prices — and the extensive range of budget items means plenty of choices to browse.
Mid-range (¥30,000–¥100,000):
You can find platinum and K18 jewelry featuring 0.2–0.3 carat diamonds. Certified diamond jewelry that would cost over ¥100,000 at other stores can sometimes be found here at exceptional wholesale prices. The diamond initial necklace in K18 gold is among the shop's most popular items.
Premium (¥100,000+):
Bridal rings featuring large diamonds of 0.5 carats or more are especially sought after. Beyond bridal jewelry, you can also find pieces with diamonds exceeding 1 carat at prices lower than other retailers. The full eternity ring, set with diamonds all the way around, is another standout worth noting.
- Address: 5-22-5 Ueno, Taito-ku, Tokyo
- Hours: 10:30–19:00
- Closed: Thursdays
- Phone: 0338313377
- Official website: https://www.ryu-tsu.co.jp/
Jewelry TSUTSUMI Okachimachi Store
Located in the vibrant Okachimachi area near Ueno, Jewelry TSUTSUMI offers a wide selection of trendy jewelry and accessories, including earrings, pendants, bridal rings, and pinky rings. Beyond their extensive bridal collection, they feature numerous fashion pieces. Their gold selection is particularly impressive, offering various options including pink gold, white gold, and yellow gold, making it easy to find your preferred style.
Many items are available for under 10,000 yen, making this store perfect for those looking to casually browse and purchase quality jewelry.
Store Information:
- Address: Ueno 3-chome Building 1F, 3-28-7 Ueno, Taito-ku, Tokyo
- Hours: 10:30-20:00
- Phone: 03-5688-4988
- Official Website: https://www.tsutsumi.co.jp/
Recommended Items Jewelry TSUTSUMI Okachimachi Store Offer
Budget (~¥30,000):
At TSUTSUMI, a major jewelry chain, affordable fashion jewelry under ¥30,000 makes up the core of their offerings. Highlights include delicate K18 yellow gold pinky rings, small star- and heart-shaped earrings, and necklaces.
Mid-range (¥30,000–¥100,000):
The "Pure Planets" series — TSUTSUMI's popular brand line inspired by "stars shining in the night sky" — is a strong recommendation. Items like delicate triple-diamond earrings in K18 gold strike a balance between fashion-forward design and a sense of luxury.
Premium (¥100,000+):
High-end pieces such as antique platinum rings set with large rubies surrounded by diamonds are available. At the Okachimachi store, top-tier luxury jewelry featuring certified diamonds, rubies, emeralds, and other extra-large precious stones is sometimes displayed in-store, allowing you to see the real pieces in person before purchasing.
- Address: 1F, 3-28-7 Ueno, Taito-ku, Tokyo
- Hours: 10:30–20:00
- Closed: Irregular holidays
- Phone: 0356884988
- Official website: https://www.tsutsumi.co.jp/
SATO Jewelry Main Store
SATO Jewelry's main store in Okachimachi showcases over 4,500 items, including rings, necklaces, earrings, brooches, and bracelets, all available at 30-80% off regular prices. The store's dazzling interior features such an extensive collection that customers often find themselves overwhelmed by choices.
Beyond retail, they offer various services including repairs, modifications, pearl necklace restringing, and custom-made pieces. They also repair jewelry purchased elsewhere, making it convenient for tourists seeking repair services.
Store Information:
- Address: 5-27-15 Ueno, Taito-ku, Tokyo
- Hours: 10:00-19:00
- Phone: 03-3836-0150
- Official Website: https://www.satojewelry.com/%e3%82%b5%e3%83%88%e3%82%a6%e3%82%b8%e3%83%a5%e3%82%a8%e3%83%aa%e3%83%bc%e6%9c%ac%e5%ba%97/
- Instagram: https://www.instagram.com/satojewelry/
- X: https://x.com/SatoJewelry
- Facebook: https://www.facebook.com/SatoJewelry/
Recommended Items SATO Jewelry Main Store Offer
Budget (~¥30,000):
A wide variety of small colored stone earrings and necklaces are available, such as drop-shaped earrings combining K18 gold and turquoise. Small Akoya pearl earrings can sometimes be found for under ¥10,000.
Mid-range (¥30,000–¥100,000):
Pendants and necklaces featuring generously sized colored stones such as garnet and tanzanite are available. During seasonal sales like summer and winter events, semi-precious stone jewelry that normally exceeds ¥100,000 can occasionally be found at discounts of several tens of percent.
Premium (¥100,000+):
Gorgeous diamond rings and necklaces are the highlight here — including heart-shaped rings with diamonds totaling 0.5 carats or more, and full eternity rings encrusted with diamonds all around. Premium jewelry featuring large diamonds of 1 carat or more, as well as alexandrite, can sometimes be found at surprisingly accessible prices, so this section is well worth checking.
- Address: 5-27-15 Ueno, Taito-ku, Tokyo
- Hours: 10:00–19:00
- Closed: Irregular holidays
- Phone: 0338360150
- Official website: https://www.satojewelry.com/%E3%82%B5%E3%83%88%E3%82%A6%E3%82%B8%E3%83%A5%E3%82%A8%E3%83%AA%E3%83%BC%E6%9C%AC%E5%BA%97
Kawahara Jewelry Okachimachi Store
Kawahara Jewelry specializes in buying precious metals (gold, silver, platinum), gemstone jewelry, and provides repair and sizing services. They also sell high-quality second-hand jewelry and loose stones (unmounted gemstones). Their buying service extends beyond jewelry to include glasses and ornaments containing gold, silver, or platinum.
This store is particularly useful for tourists needing emergency jewelry repairs or looking to sell jewelry items.
Store Information:
- Address: Sunrise Building 2A, 5-16-8 Ueno, Taito-ku, Tokyo
- Hours: 11:30-18:00
- Closed: Sundays
- Phone: 03-5817-4746
- Official Website: https://www.jw-kawahara.com/
- X: https://x.com/kawaharaokachi
- Facebook: https://www.facebook.com/kawaharaokachi/?locale=ja_JP
Recommended Items Kawahara Jewelry Okachimachi Store Offer
Budget (~¥30,000):
Small colored stone earrings — such as amethyst and aquamarine — are recommended. Loose stones of medium size or larger in various colors are also available in abundance at low prices.
Mid-range (¥30,000–¥100,000):
A carefully buyer-selected lineup of necklaces and earrings featuring medium-sized colored stones such as tanzanite is on offer. Antique jewelry pieces spanning several decades are also well represented. Jewelry reform — one of Kawahara's defining specialties, such as transforming an old ring into a pendant — is also available within this price range.
Premium (¥100,000+):
Rare antique jewelry pieces, some decades old and set with precious stones like emeralds and diamonds, can be found here. Jewelry featuring even rarer stones such as alexandrite is occasionally available as well. Full custom jewelry reform using pure gold or platinum with antique gemstones can also be ordered.
- Address: 2A Sunrise Building, 5-16-8 Ueno, Taito-ku, Tokyo
- Hours: 11:30–18:00
- Closed: Sundays
- Phone: 0358174746
- Official website: https://www.jw-kawahara.com/shop/okachimachi/
Recycling Shops in Okachimachi Specializing in Jewelry and Luxury Brands
OKURA Ueno-Okachimachi Hermes Bag & Rolex Watch Store
OKURA Ueno-Okachimachi is a recycle shop dealing in luxury goods located just a short walk from Okachimachi Station. It carries an extensive selection of high-end jewelry from top brands, luxury watches such as Rolex and Franck Muller, and premium bags including Hermès. The shop also offers purchase and appraisal services for jewelry and branded items.
Although the store is compact in size, it exudes a refined atmosphere and features a vintage jewelry collection spanning a variety of brands. Prices are not rock-bottom, but they are kept at a reasonable level. Every item is maintained in high quality as a pre-owned piece, making for a well-balanced shopping experience.
The shop is a popular stop for international travelers searching for jewelry in Japan, and the staff's friendly and attentive service has earned a strong reputation. When I visited with a friend, they kindly replaced the band on a luxury watch we had purchased. This is the ideal shop for anyone who wants to browse vintage jewelry at a relaxed pace while receiving professional service.
Information:
- Address: Shimada Building 1F, 4-3-8 Ueno, Taito-ku, Tokyo
- Opening hours: 11:00–20:00
- Closed: Irregular holidays
- Phone: 0358174800
- Official website: https://www.wb-ookura.com/shop/ueno/
Recommended Items OKURA Ueno-Okachimachi Hermes Bag & Rolex Watch Store Offer
Budget (~¥30,000):
In this price range, silver accessories from well-known brands — such as Tiffany's Open Heart series — are worth targeting. You may also find unmarked K18 gold necklaces and other bullion jewelry priced at around ¥10,000.
Mid-range (¥30,000–¥100,000):
At this level, you can find gold jewelry from high-end brands such as Tiffany, Bottega Veneta, and Hermès. Pre-owned pieces from renowned Japanese jewelry brands — including Mikimoto K18 rings and Star Jewelry necklaces — are also highly recommended.
Premium (¥100,000+):
This tier offers vintage jewelry from some of the most sought-after series by top brands, such as Cartier's Love Ring. Items are available in good pre-owned condition, graded from A to S rank.
Ginza Paris Okachimachi Store
Ginza Paris Okachimachi Store is a brand-item recycle shop located right near Okachimachi Station, along the Ameyoko Shopping Street. It carries a broad range of products including branded jewelry such as necklaces and rings, high-end bags and wallets, and luxury watches.
Among its diverse offerings, the jewelry section features a wide pre-owned selection of diamonds, sapphires, and emeralds, as well as gold and platinum pieces with strong asset value. Naturally, vintage jewelry from famous brands such as Chanel and Cartier is especially popular, and the collection is exceptionally well-stocked.
For example, during my visit, well-preserved vintage Chanel Coco Mark earrings were on sale for around ¥50,000–70,000. The store sees many international visitors, and staff provide seamless service in both English and Chinese. For those looking to shop for vintage jewelry at a Okachimachi Jewelry Shop Guide 2026 recycle shop with attentive service and a rich product lineup, Ginza Paris Okachimachi Store is definitely the first place to visit.
Information:
- Address: Gyotoku Building 1F & 2F, 4-1-11 Ueno, Taito-ku, Tokyo
- Opening hours: 10:00–19:30
- Closed: Irregular holidays
- Phone: 0358124201
- Official website: https://ginzaparis.com/lp/okachimachi-en/
Recommended Items Ginza Paris Okachimachi Store Offer
Budget (~¥30,000):
Gold-plated and silver jewelry from popular brands — such as Swarovski gold-plated necklaces — can be found for under ¥10,000. With such a wide variety of brands available, it is worth taking the time to seek out items in good condition as well.
Mid-range (¥30,000–¥100,000):
Among the branded jewelry on offer, Chanel pieces are particularly well-represented. You can find highly popular, design-forward items such as Matelassé earrings.
Premium (¥100,000+):
Paris is known for handling a large volume of vintage jewelry with distinctive design sensibility. Even within the premium tier of high-end brands, rare finds await — such as Chanel's Coco Mark "birdcage" shaped earrings.
Tips for Jewelry Shopping in Okachimachi
Okachimachi, located between Ueno and Akihabara, is Japan's largest jewelry wholesale district, with around 2,000 shops packed into a small area. A little preparation goes a long way.
Visit on a Weekday
Most shops cater primarily to trade buyers, which means many are closed on weekends and public holidays. Aim for a weekday visit, ideally between late morning and early afternoon.
Not Every Shop is Open to the Public
Many wholesalers do not serve walk-in retail customers. Always check the entrance for signs indicating whether general visitors are welcome before stepping inside.
Prices Aren't Always as Low as Expected
A common misconception is that Okachimachi means wholesale prices. Shops open to the public are retailers, not wholesalers, and dramatically low prices are a red flag — they may indicate second-hand or quality-rejected merchandise. Prices can be competitive compared to department stores, but don't expect steep discounts. Paying in cash sometimes opens up a small negotiation.
Make Good Use of Tax-Free Shopping
Bring your passport — without it, tax-free procedures cannot be completed. The minimum threshold is ¥5,000 (tax-excluded) at a single store. Jewelry qualifies as a "general item," meaning you can wear it in Japan after purchase, but must carry it with you on departure. Note that gold and platinum bullion are excluded from tax-free eligibility, and smaller shops may not be registered for tax-free sales at all.
Checking Quality and Certification
- Hallmarks: Look for stamps such as K18 or PT950 on precious metals. Reputable shops always mark their pieces
- Diamonds: Ask for a grading report from a recognized institution (GIA internationally; AGL or AGT domestically), clearly stating the 4Cs: carat, color, clarity, and cut
- Pearls: Confirm whether you're buying Japanese Akoya or freshwater pearls, as the price difference is significant
Practical Notes
Returns and exchanges are rarely accepted, so take your time before committing and ask about resizing services upfront. English support is limited in smaller shops, so have a translation app ready and use your phone screen to confirm any numbers or specs.
3 Recommended Tours to Fully Experience Tokyo
Why not spend the money you save on jewelry shopping in Okachimachi on some bar-hopping or experiencing Japanese culture? The Okachimachi area is packed with retro izakaya districts, shrines and temples, and spots where you can experience Japan's four seasons.
Magical Trip offers several tours where you can enjoy these experiences with a local guide. Whether you're visiting Tokyo for the first time, our local guides know Tokyo's attractions and Japanese culture inside out, helping you enjoy Tokyo "affordably," "efficiently," and "deeply."
Let me introduce three tours where you can fully explore nearby attractions from Okachimachi with a local guide!
All-You-Can-Drink Bar Hopping Tour in Ueno
This 3.5-hour tour visits 3 izakayas in Ueno and costs $95.35 (approximately ¥14,000).
The first two stops offer 45-minute all-you-can-drink sessions with over 30 drink options. Izakaya menu items like yakitori, kushikatsu, and agedashi tofu are provided, with allergy accommodations available.
An English-speaking guide accompanies the tour and takes photos. The tour concludes at either a standing bar or local ramen shop. Free cancellation up to 24 hours before, but participants must be 20 or older and able to walk comfortably.
Details here: All-You-Can-Drink Bar Hopping Tour in Ueno
Asakusa Cultural Walk & Matcha Making Tour
This is a small-group Asakusa cultural experience tour guided by someone with over 7 years of local residence experience.
The fee is $82.63 (approximately ¥12,000) for a 3-hour deep dive into Asakusa's charms. The tour includes traditional snack tasting at Nakamise Street, Buddhist cultural experiences at Sensoji Temple, and matcha making in a peaceful tea room.
At Hoppy Street, you can enjoy making monjayaki and okonomiyaki (vegetarian options available) with one complimentary drink included. Limited to maximum 8 participants, with free time for exploration after the tour. Commemorative photos will be emailed later.
Details here: Asakusa Cultural Walk & Matcha Making Tour
3-Hour Tokyo City Highlights Sunset Bike Tour
This experiential tour lets you explore Tokyo's diverse faces by bicycle. The fee is $55.25 (approximately ¥8,000), open to ages 15 and up.
Ride 12km on beginner-friendly hybrid bikes. Experience Tokyo's fusion of tradition and modernity through Asakusa's shopping streets and public baths, Ueno's international atmosphere, and Akihabara's anime culture.
Includes English-speaking guide, bicycle insurance, and water bottle. Free cancellation up to 24 hours before, with rain cancellation notice provided the day before. Photos will be emailed after the tour.
Details here: 3-Hour Tokyo City Highlights Sunset Bike Tour
Through these tours, you can experience authentic Tokyo in ways not possible through guidebooks alone. Each tour offers a memorable experience highlighting different aspects of Tokyo's charm.
Frequently Asked Questions About Okachimachi Jewelry
What is Okachimachi famous for?
Okachimachi is Japan's only specialized jewelry wholesale district, with over 400 stores concentrated to the east of JR Okachimachi Station. The streets running alongside the station — Sango (Coral) Street, Ruby Street, and Sapphire Street — are lined with shops selling diamonds, pearls, colored gemstones, and gold and platinum pieces.
The district's origins trace back to the Edo period, when low-ranking samurai known as *okachi* supported themselves through craftwork, repairing temple tools and decorative accessories. After the Meiji Restoration, those craftsmen transitioned into jewelry making and repair, laying the foundation for what the area is today.
Is Okachimachi worth visiting for jewelry shopping?
For anyone looking for engagement rings, wedding bands, loose gemstones, or high-quality pearls, Okachimachi is one of the best-value destinations in Japan. The concentration of wholesale-rooted shops means prices are generally well below department store levels, and having dozens of specialists nearby makes it easy to compare quality within a short visit.
A few practical points: some wholesale stores do not sell to individual customers, English support varies by shop, and smaller stores often prefer cash payment.
How do I get to Okachimachi jewelry district?
The most convenient access is via JR Okachimachi Station (Yamanote Line / Keihin-Tohoku Line). The jewelry district extends to the east of the station along Sango (Coral) Street, Ruby Street, and Sapphire Street. Tokyo Metro users can arrive at Ueno-Hirokoji Station (Ginza Line), Naka-Okachimachi Station (Hibiya Line), or Ueno-Okachimachi Station (Toei Oedo Line), each a few minutes' walk away.
From major hubs, Okachimachi is roughly 3 minutes from Ueno by train, around 10 minutes on foot from Akihabara, and approximately 15–20 minutes from Shinjuku or Tokyo Station.
Can you negotiate prices at Okachimachi jewelry shops?
Price negotiation is possible at some shops — particularly smaller, independently run stores with wholesale roots. Paying in cash or politely asking about flexibility can occasionally yield a modest discount. That said, more retail-oriented shops tend to operate with fixed pricing, and the open bargaining culture of nearby Ameyoko does not directly carry over to the jewelry specialist stores.
Always confirm whether the displayed price is tax-inclusive or tax-exclusive before discussing any adjustment.
What types of jewelry can I buy in Okachimachi?
Okachimachi covers a wide range across both materials and price points. Shoppers can find diamonds, Akoya and South Sea pearls, colored gemstones including rubies, sapphires, and emeralds, and pieces in gold, platinum, and silver. Product types span engagement and wedding rings, necklaces, bracelets, and loose stones for custom commissions.
The district is particularly well-regarded for pearls and loose gemstones. Price points range from accessible fashion jewelry through to high-end fine pieces, and many shops also offer custom-order and jewelry remake services.
