Harajuku Best Clothing Shops Guide 2026: Fashion Trend & Shopping Store Guide
Since moving to a Shibuya city in 2024, I've been discovering many spots I
proudly recommend to tourists in Harajuku. I updated this article in January 2026 to incorporate my findings from this research, along with the latest information for 2026.
Another reason for updating the article is the growing interest in tours that allow visitors to safely and deeply experience Harajuku's Kawaii culture. As Harajuku is at the forefront of trends, shops come and go frequently, making it difficult for tourists to find places where they can experience authentic Harajuku culture.
This is precisely why tours led by local guides who have extensive knowledge of Harajuku's culture and trends have become increasingly popular.
In fact, Magical Trip's tour, which ranked #1 among all tours on Tripadvisor, has been receiving numerous applications.
If you want to explore spots where you can experience Harajuku's kawaii culture, I recommend joining the "Harajuku Kawaii Fashion & Pop-culture Tour." A knowledgeable guide who knows Harajuku inside and out will take you to sweet shops that embody Harajuku's pop culture and along Takeshita Street, which is packed with trendy fashion boutiques.
After enjoying Harajuku during the day, why not try bar hopping in the neighboring district of Shibuya at night?
If you want to experience authentic izakayas beloved by Shibuya locals, try the "Shibuya Bar Hopping Night Tour in Tokyo," which is ranked #2 on Magical Trip. A knowledgeable local guide who knows Shibuya inside and out will take you to spots where you can enjoy genuine Japanese cuisine.
We hope you'll have a wonderful time experiencing everything Harajuku has to offer by joining a Magical Trip tour!
Introduction
Harajuku stands alongside Shibuya as Japan's leading fashion hub. It attracts the most trend-sensitive youth in their teens and twenties from across Japan, boasting a festival-like atmosphere year-round. The district has become a "sacred ground" for enjoying fashion as a means of free self-expression.
Countless unique cultures have emerged from Harajuku, including the "Urahara culture" that drives Japanese street fashion and "Lolita fashion," a globally recognized symbol of Kawaii culture. From flagship stores of international brands to beloved vintage clothing shops and emerging unique commercial facilities, this ever-evolving district continues to excite visitors whenever they come.
In this article, we'll explore the must-visit shops and unique fashion cultures of Harajuku that you should know about for 2026.
Where Should I Go? 4 Shopping District Around Harajuku
Around Harajuku Takeshita St.
Takeshita Dori, located in Harajuku, Tokyo, is a vibrant pedestrian street famous for youth-oriented fashion. The shops feature kawaii (cute) culture, colorful streetwear, cosplay costumes, and quirky accessories.
Popular among teenagers, it showcases unique Japanese pop culture fashion trends including gothic Lolita, decora, and anime-inspired styles at affordable prices.
If you're interested in Harajuku's trends and culture, join a Magical Trip tour and let guides who know Harajuku inside and out show you around.
Guides with knowledge about pop culture and trends will thoroughly introduce you to the charm of Harajuku.
・Harajuku Kawaii Fashion & Pop-culture Tour
Omotesando Area
Omotesando, situated in Shibuya, Tokyo, is an upscale tree-lined avenue centered around Omotesando Hills. This sophisticated shopping destination features luxury international brands, high-end Japanese designers, and premium boutiques.
The area showcases elegant, minimalist fashion with emphasis on quality craftsmanship. Unlike Harajuku's youth culture, it attracts fashion-conscious adults seeking refined, contemporary styles and designer pieces.
Aoyama Area
Aoyama, located in Minato ward, Tokyo, is an exclusive fashion district known for luxury shopping and sophisticated style. The area features high-end international flagship stores, prestigious Japanese fashion houses, and upscale boutiques.
Fashion trends emphasize refined elegance, premium materials, and classic silhouettes. Catering to affluent consumers, Aoyama represents Tokyo's most sophisticated fashion scene with timeless, investment-worthy pieces.
Harajuku Cat St.
Cat Street, connecting Omotesando and Shibuya in Tokyo, is a trendy fashion corridor popular among young adults. The narrow street features contemporary streetwear brands, curated select shops, and emerging Japanese designers.
Fashion styles blend casual street fashion with modern aesthetics, offering more sophisticated options than Harajuku but more accessible than luxury Omotesando, attracting fashion-forward millennials and Gen Z shoppers.
Three Famous Fashion Cultures Born in Harajuku
Harajuku boasts distinctive fashion cultures and unique styles that attract fashion enthusiasts from across Japan and worldwide.
These movements emerged in response to young people's desire to "avoid being like others and pursue their own style of coolness and cuteness." The three main representatives are "Urahara," "Lolita," and "D&C culture," which have become essential pieces of contemporary Japanese fashion.
"Urahara" - The Foundation of Street Fashion
Source: FASHION TECH NEWS
"Urahara" (Ura-Harajuku) emerged as a distinct fashion category in the 1990s. In what was then a quiet area of Harajuku (including the Jinnan area and the district from Jingumae 3-chome to 4-chome), new trends were created by NIGO® of "A BATHING APE®" and Hiroshi Fujiwara, who has now gained worldwide recognition.
The movement became a major fashion phenomenon due to its connection with street culture contexts like skateboarding and DJ culture, as well as close ties with artists and musicians. Today's fanatical boom in vintage denim and T-shirts also originated from this movement.
"Lolita Fashion" - The Pioneer of "Kawaii" Culture
Source: FASHION SNAP
"Lolita Fashion" is a collective term for decorative styles inspired by medieval European fashion, princesses, and dolls. The brand "MILK," considered the origin of Lolita fashion, was established and launched from Harajuku. While it initially gained popularity through idol costumes, around 1990 it began to be featured in magazines as a distinct style and spread to the general public. Its unique "Kawaii culture," which preserves girlish cuteness, has become established and gathered worldwide popularity.
"D&C Culture" - The Foundation of Domestic Brands
The "D&C culture" trend is unavoidable when discussing modern Japanese fashion. DC stands for Designers & Characters brands. It emerged during the 1980s postmodern era, encompassing designer brands born amid a trend seeking differentiation and minority appeal.
COMME des GARÇONS and Yohji Yamamoto accelerated the DC brand boom. In their 1982 Paris Collection, they shocked the world by presenting avant-garde fashion in achromatic (black) colors that appeared worn like second-hand clothing.
Their influence on designers like Martin Margiela, John Galliano, and VIKTOR & ROLF demonstrates how they established new sensibilities and values in the fashion world. This marked the beginning of Japanese brands' global success.
5 Popular Fashion Shops in Harajuku and Their Appeal
HUMAN MADE HARAJUKU
Source:Official website
"HUMAN MADE" is a lifestyle brand created by NIGO, the founder of "A BATHING APE". With the concept of "fusion of past and future", the brand has gained popularity for its designs that mix 1960s American vintage with contemporary styles.
An attractive point is that many items are not overly trend-dependent and can be loved and used for a long time.
Manufactured with the high-level craftsmanship unique to Made in Japan, the brand offers not only apparel but also a wide range of lifestyle goods such as accessories and furniture.
At the Harajuku store inside Laforet Harajuku, you can get advance releases and limited edition goods. Another great point is that you can enjoy it together with other shops inside Laforet.
Address: Laforet Harajuku 1F, 1-11-6 Jingumae, Shibuya-ku
Business Hours: 11:00~20:00
Closed: Irregular holidays
Phone Number: 03-6434-0259
Official Website: https://humanmade.jp/en?srsltid=AfmBOoqbo8WfwHd3HB7ZGOteC7rdc2eKcVq4Anx7-qsmzI9qth9f63IY
The Author's Recommendation: "HUMAN MADE OFFLINE STORE" Located a 10-Minute Walk from HUMAN MADE HARAJUKU
Source:Official website
If you want to experience the brand's worldview even more, try visiting the flagship shop.
My recommendation point is the collaboration cafe with "Blue Bottle Coffee", a coffee shop originating from California. You can not only enjoy the carefully hand-dripped coffee one cup at a time, but the collaboration products between the brand and the cafe are also popular. The blue heart logo mark is cute.
There are also shop-exclusive items, so please check them out!
Address: 2-6-6 Jingumae, Shibuya-ku 1F
Business Hours: 11:00〜19:00 (Cafe: 8:00~19:00)
Closed: Irregular holidays
Phone Number: 03-6804-2569
NUBIAN HARAJUKU
Source: Official website
"NUBIAN HARAJUKU" is a select shop pioneering "luxury street" style that combines casual and rich elements. Initially, the owner regularly traveled to New York, bringing back clothing purchased from established stores frequented by various artists.
Their original brand later became successful in New York, gaining support from rappers and musicians. This strong connection with overseas communities led to rapidly increasing recognition in Japan. Currently, they carry brands like "Rick Owens," considered a fashion prodigy, and "Maison MIHARA YASUHIRO," a regular at Paris Collections.
Address: 1-20-2 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-20:00
Closed: Never
Phone: 03-6447-0207
Official Website: https://nubiantokyo.com/
STUDIOUS
Source: Official website
STUDIOUS is a select shop that showcases "Made in Japan quality." With a particular focus on TOKYO brands, they propose cutting-edge styles that embody the diversity and sensibility nurtured by Tokyo as a city.
Not only in Japan, but they have also expanded their physical stores to major cities worldwide, including Shanghai, Beijing, Hong Kong, Singapore, New York, Los Angeles, London, Paris, Milan, and Sydney, with their international recognition continuing to grow.
Beyond the Harajuku main store, you can discover impressive stylish retail spaces like "STUDIOUS Jinnan Store (jinnanten)" which features tatami fitting rooms inspired by tea ceremonies within a concrete space.
Address: 4-26-32-1F Jingumae, Shibuya-ku, Tokyo
Hours: 12:00-20:00
Holidays: Irregular
Phone: 03-5785-1864
Official Website: https://studious.co.jp/
RAGTAG
Source: Official website
The "RAGTAG Harajuku Store" was renovated and upgraded in December 2023.
As a specialty store for branded second-hand clothing, you can enjoy "ichigo ichie" (a tea ceremony term meaning a once-in-a-lifetime encounter) with unique pieces.
They have strengthened their selection of domestic and international designer brands, and are beloved by many fashion-conscious individuals for their wide range of items, from global high-end brands to casual daily styles.
Japanese second-hand items are characteristically well-maintained due to careful handling. Perhaps for this reason, many international tourists specifically visit this location.
Address: Hulic Jingu-mae 1F/2F, 5-17-9 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-20:00
Holidays: New Year holidays
Phone: 03-6419-3770
Official Website: https://www.ragtag.jp/real-store/0000000001
UNIQLO Harajuku Store
Source: Official website
In 2020, the UNIQLO Harajuku store became a special retail space fully dedicated to showcasing the world of UNIQLO's T-shirt brand "UT," setting trends for Harajuku Fashion 2026. The "UT POP OUT" area, which doubles as the store entrance, is an exclusive space for UT products. The store also features an extensive collection of merchandise, including Keith Haring small plates (which the author personally uses) and Andy Warhol notebooks. We invite you to experience the world of pop culture emanating from Harajuku's UT.
Additionally, the basement floor introduced the world's first "StyleHint Harajuku" space, which integrates with the coordinate discovery app "StyleHint." This innovative feature allows visitors to check user-submitted coordinates for the first time.
Address: WITH HARAJUKU 1F/B1F, 1-14-30 Jingumae, Shibuya-ku, Tokyo
Hours: Monday-Friday & Holidays 11:00-21:00, Saturday-Sunday 10:30-21:00
Closed: Never
Phone: 050-3355-6803
Official Website: https://map.uniqlo.com/jp/ja/detail/10101702
If you join a tour with a local guide who knows Harajuku inside and out, you can enjoy Kawaii culture even more. It's packed with highlights, from savoring pop street food like cotton candy and crepes to strolling through back alleys with an artistic atmosphere.
My recommendation point is that you can experience real Harajuku fashion culture that isn't found in guidebooks. At the photo spots recommended from a local perspective, try taking lots of memorable pictures.
This is a recommended tour for people who want to explore Harajuku's unique and vibrant streets even more deeply.
Meeting point: Harajuku Station
Tour Area: Harajuku area
Start Time: 10:30
3 Recommended Harajuku Shops for Fashion Lovers! Where to Buy High-Quality Clothes at Affordable Prices
Harajuku Chicago Harajuku Thrift Store
Source:Google Maps
"Harajuku Chicago" is a long-established vintage clothing store that has been beloved by vintage fashion enthusiasts for many years. They operate 5 stores in Tokyo and 1 store in Kyoto.
They sell vintage clothing in various genres at reasonable prices, and the attractive point is their wide selection ranging from street casual, formal wear, to vintage pieces.
They also have Japanese vintage kimonos, making them popular among foreign tourists. If you want to casually try wearing a kimono, be sure to look for one here.
For families, we recommend children's yukatas and Jinbei (men's separated-style yukatas). Compared to formal kimonos, they are simpler to wear, making them great souvenirs. They also have an excellent selection of children's clothing other than traditional Japanese wear, so please visit with your family!
Address: 2F, 6-31-15 Jingumae, Shibuya-ku
Business hours: 11:00-20:00
Regular holiday: None
Phone number: 03-6427-5505
Official website: https://www.chicago.co.jp/
KINJI Harajuku Store
Source:Official website
"KINJI Harajuku Store" is a vintage clothing shop whose charm lies in its abundant inventory. The vast floor using the entire basement first floor of a fashion building has over 30,000 vintage items constantly in stock. The lineup is varied, ranging from classic brands and sports casual to highly original one-of-a-kind remake vintage clothing.
The store has spacious aisles that make it easy to search for items, allowing you to enjoy shopping at a leisurely pace. If you take your time searching, you'll definitely find hidden gems that match your taste. Vintage fashion lovers should visit with plenty of time in their schedule to have a satisfying experience.
The excellent accessibility, just about 1 minute walk from Exit 5 of Meiji-Jingumae Station, is another attractive point.
Address: YM Square Harajuku B1F, 4-31-10 Jingumae, Shibuya-ku
Business hours: 11:00-20:00
Regular holiday: Irregular
Phone number: 03-6406-0505
Official website: https://www.kinji.jp/kinji_harajuku.html
JAM Harajuku Store
Source: Official website
"Furugi-ya JAM" is Japan's largest imported vintage clothing and antique accessories specialty store, enjoyable for both vintage beginners and enthusiasts.
All vintage clothing sold at JAM is directly imported from America and Europe, thoroughly processed through washing, inspection, measuring, and ironing before being displayed in-store.
In the Harajuku area, they now have two locations: the Harajuku store and the Meiji-dori store, which opened in March 2024.
You're sure to discover remarkable pieces that will impress even non-vintage enthusiasts, such as classic Burberry trench coats, military items, and 1940s workwear coveralls.
Address: Miyazaki Building B1, 6-28-5 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-20:00
Holidays: Irregular
Phone: 03-6427-3961
Official Website: https://jamtrading.jp/
Shopping in Harajuku is a lot of fun, but one thing you definitely need to think about is your luggage. Especially if your hotel is far from Harajuku, carrying bags onto crowded trains or buses can be a real hassle.
If you’re planning to shop in Harajuku, taking a taxi on the way back is highly recommended.
Some travelers may also want to combine sightseeing and shopping into a single day. However, sightseeing while carrying shopping bags and repeatedly hopping in and out of taxis can be exhausting.
For those travelers, Hire Tour is a great option. Hire Tour creates an itinerary tailored to you and lets you explore the city based on that plan. By joining a Private Guided Tour in a hired car designed around your preferences, you can enjoy sightseeing in Tokyo efficiently and stress-free.
With Magical Trip, tours are led by locals. You can check your guide’s profile on the website in advance, including their photo, introduction video, daily lifestyle, and reviews and ratings from past guests, so even if you’re worried about being matched with the wrong guide, you can join with confidence.
7 Must-Visit Commercial Facilities and Areas That Represent Harajuku for Fashion Lovers
WITH HARAJUKU
Source:Wikipedia
"WITH HARAJUKU" allows you to enjoy shopping in a calm atmosphere despite being located in Harajuku, a town popular with young people. This complex standing in front of Harajuku Station contains various stores that are easy for a wide range of ages to use, including fashion, cosmetics, general goods, and restaurants.
Another attractive point is that it features popular Japanese brands such as UNIQLO, SEIKO, and SHISEIDO. The world-renowned watch manufacturer "SEIKO" has the largest sales floor space in Japan here.
My recommendation is the restaurant "SHISEIDO PARLOUR" operated by SHISEIDO. Please enjoy your meal leisurely while viewing the lush green scenery spreading across Meiji Shrine.
Address: 1-14-30 Jingumae, Shibuya-ku
Business hours: Varies by store
Regular holiday: None
Phone number: 03-5843-1791
Official website: https://withharajuku.jp/
Tokyu Plaza Harajuku "HARAKADO"
"HARAKADO," located 1 minute walk from Meiji-Jingumae Station, is an unprecedented facility featuring unique and innovative stores. Brands with high design quality are popular here, such as "led.tokyo," which mixes Japanese and Korean trends, and the Japan-based "HARE," which values monotone aesthetics.
My favorite point is the bathing facility "KOSUGI-YU HARAJUKU" in the basement. It's a sister store of a long-established public bathhouse that has been cherished in Koenji for over 90 years, where you can enjoy a traditional atmosphere.
The skin-friendly milky white "Milk Bath" is KOSUGI-YU's specialty. Since it's open until 11:00 PM at night, why not soothe your body tired from playing around in Harajuku and experiencing Harajuku fashion?
Address: 6-31-21 Jingumae, Shibuya-ku
Business hours: 11:00-21:00
Regular holiday: None
Phone number: 03-6427-9634
Official website: https://tokyu-plaza.com.e.auj.hp.transer.com/harakado/
Tokyu Plaza Omotesando "OMOKADO"
For those who want to catch the latest trends from Japan and abroad, "OMOKADO" is recommended. It features a unique mirrored exterior that's also popular as a photo spot. The attractive point is that it constantly incorporates new things, such as brands opening their first stores in Japan and limited-time pop-up shops.
My recommendation is the cosmetics select shop "ISETAN MIRROR." They have various cosmetics from Japan and abroad, from luxury brands to affordable prices. The nice point is that you can freely pick up and actually try the products. Beauty advisors are always stationed in the store where you can ask questions about anything you're curious about.
There's also a relaxing rooftop garden, so please visit it!
Address: 4-30-3 Jingumae, Shibuya-ku
Business hours: 11:00-20:00 (may vary by store)
Regular holiday: Irregular
Phone number: 03-3497-0418
Official website: https://tokyu-plaza.com.e.auj.hp.transer.com/omokado/
Laforet Harajuku
Source: Official website
"Laforet Harajuku" is a commercial facility located at the Jingumae intersection, lined with highly talked-about fashion and dining establishments. Since its opening in 1978, it has been at the forefront of trend-setting for teenagers and young adults in their twenties, continuously offering unique fashion styles. Here, visitors can explore a diverse world where Gothic & Lolita styles, Korean trends, and genderless monochrome fashion converge. Why not explore new fashion horizons with outfits and brands you wouldn't typically choose?
Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-20:00
Closed: Irregular
Phone: 03-3475-0411
Official Website: https://www.laforet.ne.jp/
Omotesando Hills
Source: Official website
"Omotesando Hills" is a landmark complex on Omotesando, which opened in 2006 as a facility with new expressive power. Since its opening, it has carefully curated unique shops focusing on fashion, art, and culture, including Japan's leading select shop "Edition." In April 2024, the luxury line "Grand Seiko" boutique from the historic Japanese watchmaker "Seiko" opened, featuring unprecedented artistic elements in its store design. By continuously attracting unique tenants rich in talking points, it captures the attention of sophisticated adults with high information sensitivity.
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo
Hours:
Shops 11:00-20:00
Cafes 11:00-20:00
Restaurants 11:00-22:30 (Fri & Sat until 23:00) *Sun until 23:00 when Monday is a holiday
Closed: Irregular
Phone: 03-3497-0310
Official Website: https://www.omotesandohills.com/
Cat Street
"Shibuya Cat Street" refers to the backstreet that runs parallel to Meiji Street, connecting Tokyo's two major fashion hubs - Shibuya and Harajuku. Looking ahead to Harajuku Fashion 2026, this street continues to be a trendsetting location that shapes future fashion trends.
Along this approximately 1km pedestrian walkway, countless shops line the street, making it one of Japan's premier fashion destinations. The street buzzes with energy, hosting authentic brands like the Levi's flagship store and Paul Smith's first street-level store in Japan, alongside vintage clothing shops that have stood the test of time.
In recent years, international sports and outdoor brands like adidas and PUMA have increased their presence, allowing visitors to enjoy contemporary sports-mix styles that are expected to influence Harajuku Fashion 2026.
Address: 4-6 Jingumae, Shibuya-ku, Tokyo
Takeshita Shopping Street
"Takeshita Shopping Street" is a roughly 400m shopping district stretching from Harajuku Station's Takeshita exit to Meiji Street. This "shopping paradise" is constantly crowded with people. It's particularly popular among teenagers, featuring fashion brands, secondhand clothing stores, affordable cute accessories shops, and numerous photo booth locations.
This area can be considered the heart of Harajuku's globally recognized Kawaii culture. My personal recommendation is "WEGO 1.3.5...". A must-see is their customization corner, where you can create pouches and key chains using over 100,000 parts and patches. Try creating your own one-of-a-kind custom item.
Address: Takeshita Exit, Jingumae, Shibuya-ku
Official Website: https://www.takeshita-street.com/index.html
Magical Trip's Tour is the best to enjoy Harajuku and KAWAII culture
A 3-hour tour immersing you in Harajuku's pop culture and fashion scene. Priced at $72.53, this is an intimate small-group experience.
A local guide explains the latest trends while exploring Takeshita Street. Enjoy 2-3 types of famous Harajuku street foods like crepes, pancakes, and cotton candy. Try cooking okonomiyaki or monjayaki at a local artist's shop, with vegetarian options available.
Your guide will take you to popular photo spots, with pictures emailed later. Includes visits to hidden spots in Ura-Harajuku, with free cancellation up to 24 hours before. While wheelchair and stroller access is limited, there are no age restrictions.
Click here for details: Harajuku Kawaii Fashion & Pop-culture Tour
