Shinjuku November 2025 Events: Local Expert's Complete Guide to Tori-no-Ichi Festival & Food Experiences

Tokyo events Published: Sep 25, 2025
Updated: Oct 16, 2025

Shinjuku is located in the heart of Tokyo and is the most crowded district in Japan. Shopping buildings and office buildings line the streets. Kabukicho, Japan's representative entertainment district, is also located in Shinjuku.

While Shinjuku is a modern city with high-rise buildings, it also preserves Japanese traditions and nature, including shrines and gardens. This time, we will introduce must-see events in Shinjuku in November, focusing on events where you can enjoy Japanese and Shinjuku traditions.

November in Shinjuku hosts one of the year's most exciting events: "Tori-no-Ichi"

 "Tori-no-Ichi"

Shinjuku, which is always crowded and lively with many people, becomes even more vibrant on the days when the November event called Tori-no-Ichi is held. More than 600,000 people visit Hanazono Jinja where Tori-no-Ichi is held every year, creating crowds so dense that walking becomes difficult.

Tori-no-Ichi is one of Japan's traditional events and is highly recommended for those who want to enjoy Japanese culture. This time, as an author who loves Tori-no-Ichi, I will introduce its characteristics and highlights in detail.

<Information>
- Dates: Eve Festival > November 11 (Tuesday), 23 (Sunday)
           Main Festival > November 12 (Wednesday), 24 (Monday)
- Access:
[Train]
  Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line "Shinjuku-sanchome Station" E2 Exit, 0 minutes on foot
  JR, Odakyu Line, Keio Line "Shinjuku Station" East Exit, 7 minutes on foot

[Bus]
  Toei Bus Route 97 bound for Shinjuku Nishiguchi "Shinjuku-sanchome" 3 minutes on foot
  Toei Bus Route 77 bound for Waseda "Shinjuku Isetan-mae" 3 minutes on foot
- Admission: Basically free (some paid activities available)
- Website: http://hanazono-jinja.or.jp/about/



What is Tori-no-Ichi?

What is trinoichi
Source:Shinjuku Convention & Visitors Bureau

Tori-no-Ichi is a traditional Japanese festival. It is held with wishes for business prosperity and attracting (obtaining) good fortune. Therefore, it is very popular among merchants and businesspeople. Since it is an event that maintains traditional Japanese aspects, it is very enjoyable even if you visit for tourism purposes.

Actually, Tori-no-Ichi is an event held throughout Japan. The Tori-no-Ichi at Hanazono Jinja that I love features beautiful scenery with over 1,000 lanterns (Japanese-style lamps), about 300 food stalls, and traditional Japanese shows.

Origins and History of Tori-no-Ichi

Actually, Tori-no-Ichi is an event with such a long history that its clear origins are unknown. One of the various theories is that it began as a way to give thanks to Yamato Takeru no Mikoto, a deity enshrined at Hanazono Jinja.

In ancient Japan, a day-of-the-week-like system that cycled every 12 days was used. Yamato Takeru no Mikoto is said to have died on a Tori day in November according to Japan's ancient calendar. In commemoration of this, the event called Tori-no-Ichi is held on Tori days in November.

This time I introduced my favorite theory, but there are various other theories, so if you like Japanese folklore, I recommend researching them.

Explained by an author living in a town next to Shinjuku! How to enjoy Shinjuku's Tori-no-Ichi

Find and purchase your favorite "business prosperity kumade"

"business prosperity kumade"

One of the major highlights of Tori-no-Ichi is the sale of kumade (Japanese-style rakes). Tori-no-Ichi kumade are lucky charms that have the meaning of gathering happiness. They have various Japanese-style decorations and are very gorgeous. 

The interesting point is that different shops have different decorations, so please visit various shops to find a kumade that suits your taste. I also purchase a new kumade every year, wishing for happiness throughout the year.

Small ones can be purchased for about 1,000 yen, so I recommend buying one. If you purchase one, it is said that you can attract even more good fortune by carrying it in your hand without putting it in a bag when you go home.

Visit the specialty "misemono-goya" (freak show) of Tori-no-Ichi

Visit the specialty "misemono-goya"
Source:X

A unique highlight of Hanazono Jinja's Tori-no-Ichi is the misemono-goya. You can watch strange and thrilling shows that are like a cross between a circus and a haunted house. 

The performances change from year to year, but you can see strange things like fire-breathing women and gecko women who eat caterpillars. There were so many things I had never seen before that I felt intense excitement and satisfaction.

Misemono-goya is one aspect of Japanese culture that has declined with the changing times. Hanazono Jinja's Tori-no-Ichi is one of the few chances to see a misemono-goya, so please be sure to visit.

Enjoy Japan's Popular Food of Matsuri at the food stalls

Enjoy Japan's Popular Food of Matsuri at the food stalls
Source:Google Maps

At Tori-no-Ichi, numerous food stalls line up. Walking in front of the stalls, you'll smell delicious aromas from various places that will whet your appetite.

This is an excellent chance to eat festival gourmet food that you often see in anime and manga, such as yakisoba, okonomiyaki, takoyaki, and grilled squid. Also, my top recommendation is to enjoy warm menu items unique to winter festivals. I especially recommend oden, which is a Japanese-style hot pot dish. Eating oden while cold winds blow feels like the warm soup permeates your entire body, making it taste better than eating it in a warm room.

About 200 shops are open, and they are all attractive, so please walk around and look for what you want to eat.

Receive limited Tori-no-Ichi goshuin

Receive limited Tori-no-Ichi goshuin
Source:Amazon.co.jp

Goshuin consists of each shrine's original stamp and characters written in ink, such as the shrine's name and the date of your visit. Since you can get different goshuin from each shrine, there is a culture of collecting them like a stamp rally. Also, being able to keep a record of shrine visits is one of the reasons for its popularity.

Actually, at Hanazono Jinja, you can receive a special goshuin on Tori-no-Ichi days. In an era when many people digitally preserve travel memories with photos on their smartphones, why not try recording memories in an analog way with goshuin?

Enjoy Exquisite Food Safely Around Kabukicho at Night with Local Guides!

Enjoy Exquisite Food Safely Around Kabukicho at Night with Local Guides!

Tokyo Bar Hopping Night Tour in Shinjuku and Tokyo Night Foodie Tour in Shinjuku are night tours that visit 3 dining establishments. 

Tokyo Bar Hopping Night Tour in Shinjuku allows you to enjoy Japanese drinking party cuisine while visiting 3 izakaya (Japanese-style bars). With all-you-can-drink options available, this is recommended for those who love alcohol.

Tokyo Night Foodie Tour in Shinjuku lets you taste Japanese gourmet foods such as sushi, wagyu beef, and Japanese sweets. Local guides will teach you dining etiquette, so you can dine with confidence even at high-end restaurants.

The attractive point of both tours is that you can gain knowledge not only about Japanese gourmet food, but also about Japanese food culture, dining manners, and cuisine.

Tour Details

Tokyo Bar Hopping Night Tour in Shinjuku
- Meeting point: In front of Black pillar (Next to Uniqlo Shinjuku Nishiguchi shop)
- Tour area: Shinjuku
- Start times: 17:00, 18:00, 18:30, 19:00
(https://www.magical-trip.com/product/59afbefb-b0d9-4e10-9273-b6c59b81e345)

Tokyo Night Foodie Tour in Shinjuku
- Meeting point: In front of black pillar (Next to Uniqlo Shinjuku Nishiguchi shop)
- Tour area: Shinjuku
- Start times: 17:00, 18:00
(https://www.magical-trip.com/product/e8a26b4b-898e-4e85-bdc2-1fd285dd06ff)

Another Must-See Tori-no-Ichi Festival in Tokyo: "Asakusa Tori-no-Ichi"!

"Asakusa Tori-no-Ichi"

Among the Tori-no-Ichi festivals held throughout Japan, the one held in Asakusa boasts top-level attendance, with over 800,000 people visiting annually. In Asakusa as well, the main attraction of the festival is purchasing ornately decorated kumade (bamboo rakes). Approximately 150 kumade shops line up. Additionally, about 750 food stalls are set up, so you can naturally enjoy festival cuisine.

A characteristic feature of Asakusa's Tori-no-Ichi is that various foods with special powers are also popular. For example, foods that can make you wealthy or prevent catching colds. I ate the wealth-bringing mochi last year. While I didn't win the lottery and become incredibly rich, my savings have been progressing steadily over these past 10 months.

Also, since Tori-no-Ichi is jointly held by a shrine called Otorisama and Chokoku-ji temple, it's also a chance to simultaneously experience Shinto and Buddhism, Japan's ancient religions. You can visit both in sequence for prayers.

Information
- Dates: November 12 (Wed), 24 (Mon)
- Access: 
  9-minute walk from Tokyo Metro Hibiya Line 'Minowa Station'
  7-minute walk from Tokyo Metro Hibiya Line 'Iriya Station' Exit 3
  8-minute walk from Tsukuba Express 'Asakusa Station'
  11-minute walk from Toden Arakawa Line 'Minowabashi Station'
- Admission: Free
- Website: https://torinoichi.jp/



3 Events Other Than Tori-no-Ichi to Enjoy in Shinjuku in November

NIPPON Local Ramen General Election 2025

NIPPON Local Ramen General Election
Source:Official Instagram

NIPPON Local Ramen General Election is a food festival where 185 varieties of ramen from across the country gather. In fact, Japan has hundreds, even thousands of different types of ramen with varying characteristics in soup, noodles, and toppings. 

At NIPPON Local Ramen General Election, local ramen varieties that are deeply rooted in specific regions and form food culture are assembled. Some use local specialties as ingredients, allowing you to experience various regional food cultures through ramen.

When you come to NIPPON Local Ramen General Election, you can eat various ramen simultaneously in one place. The attractive point is being able to feel the differences in taste while comparing them. This Shinjuku Event November 2025 offers an incredible opportunity for tourists to explore Japan's diverse ramen culture.

Information
- Dates: November 26 (Wed) 30 (Sun), 2025
- Access: 
  About 2-minute walk from Seibu Railway Shinjuku Line "Seibu-Shinjuku" Station North Exit
  About 8-minute walk from JR Yamanote Line "Shinjuku" Station
- Admission: Free (1,000 yen per bowl of ramen)
- Website: https://www.ramenshow.jp/gr/



Autumn Leaves at Shinjuku Gyoen

Autumn Leaves at Shinjuku Gyoen
Source:Official website

Shinjuku Gyoen National Garden is a massive garden with a 3.5km perimeter that was originally created as an imperial garden. In autumn, approximately 800 trees display colorful foliage in yellow, red, and orange hues. Various types of autumn scenery spread throughout different areas of the garden, allowing you to enjoy walking while feeling excited about what kind of scenery you'll encounter next. 

For example, fallen ginkgo leaves create yellow carpets, beautiful combinations with large ponds, and perfect matches with Japanese gardens - the variety of scenery is diverse.

I love visiting Shinjuku Gyoen National Garden after purchasing light meals from convenience stores or bakeries. Eating while watching leaves fall right in front of you is amazing, and autumn provides the perfect temperature for outdoor dining.

Information
- Schedule: Mid-October to late December annually
- Access: 10-minute walk from Shinjuku Station
- Admission: Adults 200 yen, Elementary/Middle school students 50 yen, Preschoolers free



Shinjuku Golden Gai Autumn Festival

Shinjuku Golden Gai Autumn Festival
Source:Shinjuku Keizai Shimbun

Shinjuku Golden Gai is a narrow alley area where approximately 300 bars and izakaya are densely packed together. As a place that preserves the atmosphere of Japan from 50-60 years ago, it attracts attention from people worldwide. Many renowned Japanese literary figures also favored this place. I visit frequently as well. It's enjoyable to bar-hop while imagining if my grandparents might have seen similar scenery.

What makes Shinjuku Golden Gai attractive is that each establishment has its own unique concept. Please enjoy various concepts while bar-hopping.

Shinjuku Golden Gai occasionally hosts bar-hopping events. On event days, you can receive great benefits by visiting 5-6 bars. During the 2024 autumn festival, completing 5 establishments allowed participation in a lottery for luxurious prizes.

Information
- Schedule: TBD for 2025 (November 10, 2024 in 2024)
- Access: 5-minute walk from JR Shinjuku Station Southeast Exit
- Admission: Free (food and drink costs required)



Two Recommended Events Around Shinjuku in November That Authors Enjoy

In Tokyo, which has world-class transportation convenience, you can visit other areas and return within half a day. Therefore, let me introduce two events you can enjoy in areas around Shinjuku. Both are perfect for people interested in Japanese culture, making them ideal Shinjuku Events for November 2025.

Meiji Shrine Autumn Grand Festival

Meiji Shrine Autumn Grand Festival
Source:Official website

Aki no Taisai is a very important event held at Meiji Shrine, where imperial messengers dispatched by the Emperor also participate. You can have very precious experiences with various Shinto rituals performed, along with performances of traditional Japanese arts and traditional sports. 

Examples of performances include Noh (theater performed with masks, dancing to singing and traditional Japanese instruments), traditional Japanese instrumental performances, and Japanese traditional dance. Each movement and sound is refined, and I felt a beauty that made me completely absorbed in watching.

The attractive point of Aki no Taisai is that you can experience Japanese tradition from various angles. Please feel the beauty, delicacy, and strength of Japanese culture.

Information
- Schedule: TBD for 2025 (annually November 1-3)
- Access: 1-minute walk from Harajuku Meijijingu-mae Station, 5-minute walk from Yoyogi Station, 3-minute walk from Sangubashi Station, 5-minute walk from Kita-sando Station
- Admission: Free
- Website: https://www.meijijingu.or.jp/en/



"Kakuuchi" (Standing Bar) Festival

"Kakuuchi" (Standing Bar) Festival
Source:Official website

The "KAKUUCHI" Festival is a must-see event for alcohol enthusiasts, featuring sake tasting comparisons, gourmet pairings, and stage events. You can enjoy sake-centered alcoholic beverages gathered from various parts of Japan, mainly Tokyo, in the "KAKUUCHI" style - ordering one glass at a time. The attractive point is being able to compare various alcohols since you can drink small quantities.

Another pleasant point is that when you tell them your preferred alcohol type or types you're interested in - sweet, dry, refreshing, fruity, etc. - they'll introduce perfect alcoholic beverages for you. Since I like refreshing alcohol, I compared refreshing alcohols at various booths. It was enjoyable to feel how completely different the flavors were even among refreshing alcohols.

Please note that drinking alcohol is prohibited for those under 20 years old in Japan.

Information
- Schedule: November 14-16, 2025
- Access: About 5 minutes from JR Ueno Station Park Exit
- Admission: 500 yen (includes sake tasting experience ticket) Free admission for those under 20
- Website: https://kakufes.com/



sena kanda

I'm Sena, a director of Magical Trip. I'm living in Shibuya and love the ambience of Japanese Izakaya and Kissaten. I always spend time there, so ask me everything about them!